PRIVACY POLICY
Last Updated: May 2026
RushAdventures (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store and protect your information when you visit our website, contact us, make a booking, or use our services.
This policy applies to the website: https://www.rushadventures.co.uk
- Who We Are
RushAdventures is a company registered in France.
Company Details
- Business Name: RushAdventures
- SIRET Number: 49346945600013
- VAT Number: FR06493469456
- Registered Address:
40 Chemin des Pesses,
Les Gets, 74260, France
Contact Details
If you have questions about this Privacy Policy or your personal data, you can contact us:
- Email: privacy@rushadventures.co.uk
- Website: RushAdventures Contact Page
- Telephone: +33 686 436 956
- What Laws Apply
We process personal data in accordance with:
- UK GDPR
- EU General Data Protection Regulation (EU GDPR)
- UK Data Protection Act 2018
- Privacy and Electronic Communications Regulations (PECR)
- Applicable French data protection laws
- The Personal Data We Collect
Depending on how you use our website or services, we may collect:
Identity Information
- Full name
- Date of birth
- Nationality
- Gender (where relevant to bookings)
Contact Information
- Email address
- Telephone number
- Postal address
Booking Information
- Holiday preferences
- Activity preferences
- Emergency contact details
- Dietary requirements
- Travel information
- Booking history
Financial Information
Payments are securely processed through third-party payment providers. We do not store full card details on our own servers.
Technical Information
- IP address
- Browser type and version
- Device information
- Operating system
- Website usage data
- Cookie identifiers
Marketing Information
- Newsletter preferences
- Consent preferences
- Responses to promotions and surveys
Children’s Information
Where bookings involve children, limited personal information may be collected from parents or legal guardians solely for booking and safety purposes.
- How We Collect Your Data
We collect personal data when you:
- Visit our website
- Submit a contact form
- Make a booking
- Subscribe to our newsletter
- Request information
- Participate in competitions or promotions
- Contact us by phone, email, WhatsApp or social media
- Use cookies and analytics technologies
- Our Lawful Bases for Processing
Under GDPR, we must have a lawful basis for processing your personal data.
| Purpose | Lawful Basis |
| Managing bookings | Contract |
| Providing customer support | Contract |
| Sending booking confirmations | Contract |
| Processing payments | Contract / Legal obligation |
| Responding to enquiries | Legitimate interests |
| Improving website performance | Consent |
| Analytics and statistics | Consent |
| Marketing emails | Consent |
| Fraud prevention | Legitimate interests |
| Accounting and tax records | Legal obligation |
| Health/safety information for activities | Vital interests |
- How We Use Your Information
We may use your data to:
- Process and manage bookings
- Provide accommodation and activity services
- Communicate with you about your booking
- Send customer service updates
- Respond to enquiries
- Improve our website and services
- Manage safety and operational requirements
- Comply with legal obligations
- Send marketing communications where consent has been provided
We do not sell your personal data.
- Marketing Communications
If you opt in, we may send you:
- Newsletters
- Offers
- Holiday inspiration
- Promotions
- Event information
You can unsubscribe at any time by:
- Clicking the unsubscribe link in emails
- Contacting us directly
We will never send unsolicited spam communications.
- Cookies & Tracking Technologies
Our website uses cookies and similar technologies.
These may include:
- Essential cookies
- Analytics cookies
- Performance cookies
- Marketing cookies
We use a cookie consent banner allowing users to:
- Accept cookies
- Reject non-essential cookies
- Manage preferences
Non-essential cookies are only activated after consent.
- Analytics & Advertising Tools
We may use third-party services including:
- Google Analytics 4
- Google Ads
- Meta/Facebook Pixel
- Mailchimp
- Stripe
- PayPal
These providers may process data outside the UK or EU.
Where international transfers occur, we ensure appropriate safeguards are in place including:
- Standard Contractual Clauses (SCCs)
- Adequacy decisions
- GDPR-compliant processing agreements
- Data Retention
We retain personal data only for as long as necessary.
Typical retention periods include:
| Data Type | Retention Period |
| Booking records | 7 years |
| Financial records | 7 years |
| Contact enquiries | 12 months |
| Marketing subscriptions | Until consent withdrawn |
| Analytics data | Up to 14 months |
| Customer accounts | Until account deletion request |
Where legally required, some information may be retained longer.
- Sharing Your Data
We may share data with trusted third parties including:
- Payment providers
- Booking systems
- Chalet/property partners
- Activity providers
- IT and website providers
- Marketing platforms
- Professional advisers
- Legal or regulatory authorities
All third parties are required to process data securely and lawfully.
- International Data Transfers
Some third-party providers may process data outside the UK or European Economic Area (EEA).
Where this occurs, we ensure appropriate safeguards are implemented in accordance with GDPR requirements.
- Data Security
We implement appropriate technical and organisational measures to protect your data, including:
- SSL encryption
- Firewall protection
- Malware monitoring
- Secure password management
- Software updates and patching
- Access controls
- Security monitoring
While we take all reasonable precautions, no online system can be guaranteed 100% secure.
- Your GDPR Rights
You have the right to:
- Access your personal data
- Correct inaccurate information
- Request deletion of your data
- Restrict processing
- Object to processing
- Withdraw consent
- Request data portability
- Lodge a complaint with a supervisory authority
We aim to respond to requests within one month.
To protect your privacy, we may request proof of identity before fulfilling requests.
- Automated Decision-Making
We do not use automated decision-making or profiling that produces legal or similarly significant effects.
- Children’s Privacy
Our services may involve family bookings and activities.
Where we collect children’s information:
- It is provided by a parent or guardian
- It is limited to operational and safety requirements
- We do not knowingly market directly to children
- Data Breaches
We maintain procedures to detect, investigate and report personal data breaches in accordance with applicable GDPR requirements.
- External Links
Our website may contain links to third-party websites.
We are not responsible for the privacy practices or content of external websites.
We encourage users to review third-party privacy policies separately.
- Complaints
If you are unhappy with how we handle your data, please contact us first.
You also have the right to complain to:
UK Information Commissioner’s Office (ICO) ICO Website
CNIL (France) CNIL Website
- Changes to This Policy
We may update this Privacy Policy periodically to reflect:
- Legal changes
- Technology changes
- Business updates
The latest version will always be published on our website.
